Sterling Supergroup selects TWC Group to be their data partner in the launch of “Sphere”
Sterling Supergroup announces that it has selected TWC Group as its data partner for the launch of Sphere, a new wholesale shipments data & insight programme designed to help members and suppliers track performance, identify growth opportunities and make smarter, faster, and more confident commercial decisions to improve sales through the Group.
At the heart of the programme is SSG’s wholesalers’ shipments data, made available to participating suppliers for the first time through TWC Group’s industry leading integrated SmartView sales reporting platform.
This Sphere data service will enable participating wholesale members and suppliers to:
- Track Group performance
- Identify emerging trends
- Spot growth opportunities across the Group and at individual participating members.
- Benchmark member performance vs Group average
- Understand volume and value sales, within different reporting timescales
- Allow suppliers to invest in quantifiable targeted sales growth opportunities with participating members.
- Provides suppliers with a ROI on their data investment.
By sharing wholesale shipments data on TWC Group’s SmartView reporting platform, Sphere gives suppliers a clearer view of where growth is coming from and where untapped potential exists within specific wholesalers. The service is expected to launch in the summer.
Daniel Larkin, Chief Commercial Officer of Sterling Supergroup, said: “Sphere is about unlocking the power of our wholesale data to help suppliers grow more effectively through the group. By selecting TWC Group as our data partner, we’re able to make shipments data available in a way that gives suppliers a much clearer view of where opportunities exist — both across Sterling and within individual wholesale members.”
Tanya Pepin, Managing Director and Founder of TWC Group, added: “We’re proud to be selected as Sterling Supergroup’s data partner for Sphere. Access to wholesale shipments data is incredibly valuable, but only when it’s translated into meaningful insight. Sphere combines robust analytics with deep sector understanding to help suppliers identify growth opportunities, prioritise action, and deliver better commercial outcomes.”
For more information about Sphere, please contact us.