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WELCOME TO
STERLING SUPERGROUP LIMITED
STRENGTH THOUGH
CO-OPERATION.
Founded in 1966, the Sterling
Supergroup is a true member's buying co- operative, with 52 wholesalers and an
annual turnover in excess of £450 million. The membership consists of
family owned wholesale companies located throughout the United Kingdom,
supplying over 40,000 retail and catering outlets. Product ranges supplied
include ambient, frozen, fresh and chilled food stuffs, alcohol, confectionery,
crisps and snacks, tobacco, soft drinks and non-foods. The Sterling Supergroup
is associated with a larger buying group with a turnover of £2 billion
and this gives improved negotiating power. The wholesalers within Sterling
support a national promotion programme arranged by the Head Office but retain
their individual identity. They fall into the following main supply categories:
CASH AND CARRY
WHOLESALERS
By offering excellent prices and promotions Sterling
Supergroup members help their customers to remain profitable in an increasingly
competitive market place. Some members offer a Retail Shop Scheme giving
progressive retail impulse outlets a specific marketing programme. Most Cash
and Carry wholesalers also carry a range of catering products. A delivered
service is available from some Cash and Carry operators.
DELIVERED WHOLESALERS
The wholesalers in this category supply the Catering Licensed and Impulse
Trade. They pride themselves on exceptional service, keen pricing, product and
customer knowledge and flexibility. Most Delivered Wholesalers have sales
representation and/or tele-sales operators. The Frozen Food wholesalers within
the Group operate a wide range of fully temperature controlled vehicles.
EXPORT SPECIALISTS
Sterling Supergroup members export ambient, chilled and frozen products to all
corners of the world. They are happy to discuss specific needs with
customers.
STERLING SUPERGROUP HEAD
OFFICE.
The Head Office is owned by wholesalers within the Group. A
professional and experienced team negotiates with suppliers to ensure that the
membership enjoys the best deals available. The Chief Executive, Anne Tomlinson
has more than 30 years experience in the wholesale trade. National promotion
activity is arranged through the Head Office with all major suppliers.
Marketing information and progress reports are sent to members on a weekly
basis. The Head Office provides a trouble shooting service for members and
suppliers.
STERLING SUPERGROUP
CONSTITUTION
The Group is controlled by a board elected annually by
the membership, at the AGM. Regular members meetings are held and an Annual
Conference takes place in September. All members are equal shareholders,
irrespective of the size of their company. The Group Head Office is non-profit
making and all income is paid out in full to members.
STERLING LABEL PRODUCTS
A range of quality retail and catering packs is available under the
Sterling Label List.
NEW MEMBERS.
We
welcome enquiries from bona-fide established wholesalers who have an
entrepreneurial spirit and wish to work with other like-minded
people.
NEW SUPPLIERS
Contact
our Head Office.
NEW CUSTOMERS
Contact
the wholesaler nearest to you or our Head Office. |
