WELCOME TO STERLING SUPERGROUP LIMITED

STRENGTH THOUGH CO-OPERATION.

Founded in 1966, the Sterling Supergroup is a true member's buying co- operative, with 52 wholesalers and an annual turnover in excess of £450 million. The membership consists of family owned wholesale companies located throughout the United Kingdom, supplying over 40,000 retail and catering outlets. Product ranges supplied include ambient, frozen, fresh and chilled food stuffs, alcohol, confectionery, crisps and snacks, tobacco, soft drinks and non-foods. The Sterling Supergroup is associated with a larger buying group with a turnover of £2 billion and this gives improved negotiating power. The wholesalers within Sterling support a national promotion programme arranged by the Head Office but retain their individual identity. They fall into the following main supply categories:

CASH AND CARRY WHOLESALERS
By offering excellent prices and promotions Sterling Supergroup members help their customers to remain profitable in an increasingly competitive market place. Some members offer a Retail Shop Scheme giving progressive retail impulse outlets a specific marketing programme. Most Cash and Carry wholesalers also carry a range of catering products. A delivered service is available from some Cash and Carry operators.

DELIVERED WHOLESALERS
The wholesalers in this category supply the Catering Licensed and Impulse Trade. They pride themselves on exceptional service, keen pricing, product and customer knowledge and flexibility. Most Delivered Wholesalers have sales representation and/or tele-sales operators. The Frozen Food wholesalers within the Group operate a wide range of fully temperature controlled vehicles.

EXPORT SPECIALISTS
Sterling Supergroup members export ambient, chilled and frozen products to all corners of the world. They are happy to discuss specific needs with customers.

STERLING SUPERGROUP HEAD OFFICE.
The Head Office is owned by wholesalers within the Group. A professional and experienced team negotiates with suppliers to ensure that the membership enjoys the best deals available. National promotion activity is arranged through the Head Office with all major suppliers. Marketing information and progress reports are sent to members on a weekly basis. The Head Office provides a trouble shooting service for members and suppliers.

STERLING SUPERGROUP CONSTITUTION
The Group is controlled by a board elected annually by the membership, at the AGM. Regular members meetings are held and an Annual Conference takes place in September. All members are equal shareholders, irrespective of the size of their company. The Group Head Office is non-profit making and all income is paid out in full to members.

STERLING LABEL PRODUCTS
A range of quality retail and catering packs is available under the Sterling Label List.

NEW MEMBERS.
We welcome enquiries from bona-fide established wholesalers who have an entrepreneurial spirit and wish to work with other like-minded people.

NEW SUPPLIERS
Contact our Head Office.

NEW CUSTOMERS
Contact the wholesaler nearest to you or our Head Office.