Sterling Supergroup Spring Show Celebrates Strong Engagement in 60th Anniversary Year

Sterling Supergroup celebrated another highly successful Spring Show on 9–10 March in Northamptonshire, uniting members and suppliers from across the UK and Ireland for two days of collaboration and commercial opportunity.

This year’s exhibition was sold out in record time, with a vibrant mix of valued suppliers engaging directly with Sterling members. The show once again highlighted the distinctive culture within Sterling, built on trust, shared ambition, and meaningful partnerships.

As part of Sterling’s commitment to supporting member growth, the group once again offered up to a £500 discount incentive for members listing new Sterling Caterers Essentials products. The initiative generated strong interest and further increased uptake of the Sterling Caterers Essentials range.

The show also offered the perfect setting to welcome three new members: John D Forrest Ltd, Cleggs Chilled Foodservice Ltd and G McWilliams Aberdeen Ltd. Their arrival reflects the Group’s growing appeal during its milestone 60th anniversary year, further enhancing Sterling’s national footprint and industry presence.

Daniel Larkin, Chief Commercial Officer of Sterling Supergroup Ltd, said,
“The Spring Show always brings a surge of new energy, and this year was no exception. With new Members and Suppliers joining us, that energy translated into an atmosphere of optimism, connection, and shared purpose.”

Suppliers and members alike shared positive feedback from the event. One supplier noted:
“A great day with lots of engaging conversations with SSG Members, old and new. A wonderful community of like‑minded people looking to support each other for the benefit of the group.”

A Sterling member also praised the quality of the event:
“The variety and calibre of exhibitors was outstanding this year. It’s always a fantastic opportunity to connect with fellow members, share ideas, and explore how we can support one another to drive the group forward.”

Looking ahead, Sterling will continue its 60th anniversary celebrations at the 60th Annual Conference and Exhibition, taking place on 16–17 September in Hampshire, bringing together members, suppliers, and industry partners to celebrate six decades of progress and forward thinking ambition.