Sterling Caterers Essentials Partners with United Foods for £150K Success at First Joint Trade Event

Sterling Supergroup and valued member, United Foods Cash & Carry, celebrated their first joint exhibition on 3rd December with the Sterling United Foods Expo 2025, held at their premises in Bradford. The event brought together customers and trusted Caterers Essentials suppliers for a day of product showcases, tastings and exciting conversations, reinforcing the strength of our partnerships within the Sterling Community.

The Expo featured a wide range of Caterers Essentials products and provided an invaluable opportunity for new and existing customers to explore our range of essential products at exceptional prices. The event achieved an impressive £150,000 turnover throughout the day, proving the strong demand and success of the initiative.

Aqab Iqbal, Managing Director of United Foods Cash & Carry, commented:
“Our trade day proved to be exceptionally well received, offering an invaluable opportunity for customers and suppliers to connect directly. The success of the event reflects the continued strength of our relationship with the Sterling Supergroup and the benefits it provides its Members.”

The success of this event reflects the growing strength and popularity of the Sterling Caterers Essentials range, which continues to expand to meet the evolving needs of today’s busy kitchens. With more exciting products and collaborative opportunities on the horizon in 2026, Sterling Supergroup is committed to delivering exceptional value and driving growth for its members and their customers across the UK and Ireland.